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We all know how important and central social media has become in all our lives. While at first, you might not consider that medical practices could use social media to grow their practices, it actually is a great tool for helping you interact with your patients when they are not physically in your office or at an appointment. Not only that, but social media can also be a great tool for reaching potential new patients. If you are considering utiliszing social media for your medical practice, we are going to break down four of our favorite ways to use social media to market your practices services.
Get the Word Out About Important Announcements
Whether it be a change in your practice’s office hours and switch in policies – it can always be a huge pain to get new information out to your practice’s patients. Social media can be a great tool for this. Say you are pediatric practice who just brought on your first full-time IBCLC (Interactional Board Certified Lactation Consultant) and want to get the exciting word out to your current patient’s parents and expecting mothers, crafting a social media post letting people know all about your new hire and what they can do to help breastfeeding families is a great idea. The best part? These platforms are practically free! For example, a Florida Pediatrician can share new updates and event announcements about their practice in a matter of seconds. Plus, if the news is exciting enough, parents will share that information online and you will reach a whole new audience.
Interact With Your Patients & Their Families
Patients and parents of patients want to build a relationship with their care providers. When providers and patients can build a relationship based on mutual trust, that is when the best care happens. So, get social on social media! Maybe you pose a question to your practice’s page followers about their favorite at-home method for relieving a headache or how to care for a scraped knee on the playground. Parents love chatting about their kids, the best pediatrician will page a place where they can do just that. Just be sure to always moderate the conversations to ensure the topics are factual and polite. Sometimes comment sections can get out of hand very quickly. Maybe have someone on staff with good social media skills to keep an eye on the conversation and steer the conversation when the need arises.
Share Service Offerings & Benefits
Finally, though social media is not necessarily an advertisement platform, it can be a place to showcase the services your practice provides. Maybe a new sports season is starting and you want to let parents know your practice is available to do sports physicals or check ups. Make a post about it and link to the respective page on your medical website. You could post about services that are relevant to a certain time of year, like flu shots, or services that can be useful at any time – like ADHD management.
Be a Trusted Source for Pertinent Medical Information
Another great way to earn trust from your patients is to offer some free pieces of advice or share evidence- based medical announcements. When the global pandemic took over in 2020, many people looked to their medical providers for information on how to deal with the virus and keep their families safe. Sharing important information on your social channels can help build your community and make you a go-to source for medical advice and news.
Whether you are currently using your social platforms or not, it’s never too late to get started. There are plenty of innovative and creative ways to get your message across to your followers and gain new ones. Medical practices also can use their social channels as ways to share contact information and addresses, to make your practice more accessible and easier to find.
