Index Of The Blog
What Is Domain Authority?
Domain authority is not the same as page authority, although they are both ranked from 0-100. DA gives you the ranking of the site as a whole, whereas page authority is the score of a specific single page. It is constant across the whole site, but page authority can change from page to page within a domain.
How Domain Authority is Calculated?
The Domain Authority is calculated by considering all link which is linking root domain, the number of total links including internal links, Outer links, and Quality Backlinks. Moreover, Mozrank and Moztrust score also determined for calculating domain authority.
Domain Authority Formula = Quality content + Internal and External Linking + Site Loading Speed
Social Popularity – Toxic Links – High Bounce Rate
What is Good Domain Authority Score?
- Between 40 to 50 is considered average.
- Between 50 to 60 is considered good.
- Over 60 is considered excellent.
What is Page Authority?
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across the thousands of search results that we predict against.
Steps to increase Page Authority
- Use a good image which is related to your content.
- Build a link to the pages you are optimizing.
- Remove broken link from your page.
- Spread link juice from pages with high PA to those with less.
DA of Website depends on various factors like :
Age of the Website: The number of year website is active
Loading Speed of Website: The faster the loading speed of the website reduces the bounce rate.
Number of Backlinks: The number of unique backlink website has established higher Domain authority of the website.
Internal Link Structure: This is to improve user experience on your website.
The number of comments on the content: The content should be shared on social media like Facebook, LinkedIn, Instagram and Google Plus and the user should be encouraged to comment like and share.
Steps To Increase Domain Authority (DA):
- Pick a Domain name that is relevant to your niche
- Optimize SEO On-page activities including the title tags, Image alt tags, and the content
- Always keep the content which has high quality and use Unique Content that people will link to it.
- The Website should be mobile friendly
- Remove bad and broken links from the website by running audit
- Always include an internal link in your page
- Create Linkable content
- Check your DA score on open site explorer by entering your website URL.
- Make sure your website loads fast to reduce bounce rate
- Do content promotion via Social Media like Facebook, Twitter, LinkedIn, and Snap chat.
- Don’t forget to increase page authority as well.
